Reference USA
To access Reference USA, choose "E-Resources" from the main library screen. Choose R under "browse e-resources titles" and scan the resulting list for Reference USA.
The Reference USA database contains, in module format, detailed information on more than 12 million U.S. businesses; 102 million U.S. residents; 683,000 U.S. health care providers; 1 million Canadian businesses; and 11 million Canadian residents.
The Reference USA database has two sections, business and residential. Use the residential section to determine median household income and median home value for an area. Search by zip code, area code, city, state, county, MSA (Metro Area), or a specific address. Information is gathered from the most recent census. Also given is the percentage of owner occupied housing. You can also search by phone number, last name/first name, median home value or median home income.
The business section has detailed subsidiary information for private and public companies in the form of arrows that specify their linkage. The database defines their linkage as follows: "Linkage clearly defines the relationship between parent companies, subsidiaries and branches. Through our linkage feature, you can see the names, locations and affiliations of companies that are owned by the same corporation. This will help you define the highest authority, so you can reach the decision maker you need. The "Linkage Up" will provide the subsidiary or headquarters in charge of the company. The "Linkage Down" will provide branch location or subsidiaries that report directly to the company. If the Linkage arrow is not lit up, then it is not available for that company."
The Reference USA database contains, in module format, detailed information on more than 12 million U.S. businesses; 102 million U.S. residents; 683,000 U.S. health care providers; 1 million Canadian businesses; and 11 million Canadian residents.
The Reference USA database has two sections, business and residential. Use the residential section to determine median household income and median home value for an area. Search by zip code, area code, city, state, county, MSA (Metro Area), or a specific address. Information is gathered from the most recent census. Also given is the percentage of owner occupied housing. You can also search by phone number, last name/first name, median home value or median home income.
The business section has detailed subsidiary information for private and public companies in the form of arrows that specify their linkage. The database defines their linkage as follows: "Linkage clearly defines the relationship between parent companies, subsidiaries and branches. Through our linkage feature, you can see the names, locations and affiliations of companies that are owned by the same corporation. This will help you define the highest authority, so you can reach the decision maker you need. The "Linkage Up" will provide the subsidiary or headquarters in charge of the company. The "Linkage Down" will provide branch location or subsidiaries that report directly to the company. If the Linkage arrow is not lit up, then it is not available for that company."
posted by Ginny Baldwin | 2:17 PM
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