Business Source Premier

The Business Source Premier database has two basic functions for our purpose. It is an index to articles published in newspapers, journals, and magazines. By entering the name of a company in the search box you will bring up articles in these sources that mention the company. There are many ways to limit the search results. Business Source Premier is considered a “Full Text Database” in that most articles are available in their entirety, either in HTML format or as PDF’s from the printed or online source. One of the ways you can limit the search results is by “Full Text” articles only. You can also select a range of publication years to limit the search results set, or by publication type, etc. You can select a field in the box next to the search box. This will further narrow your search to a specific field in the database record (such as title, abstract, etc.). To reduce a large set of hits you may want to search your company name, for example, only in the title of the article.

The second basic function is to access profiles of a company. Information in these profiles is from Datamonitor Reports and includes a description of the business, basic company facts, key employees, major products and services, some of the company’s history, names of top competitors, and for many companies there is a valuable SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis.

To access Business Source Premier (Open up a new browser):

From the UNL Libraries home page at http://iris.unl.edu/ select “E-Resources”
Choose B and scan the resulting list for Business Source Premier
Enter the company name in the search box (“Find”). This will bring up articles in which the company is referenced.

Or: click on the “Company Profiles” tab in the upper part of the screen.
Enter the company name in the “Browse for” box and click "Browse", then click on the “Datamonitor Report” for that company.
Tips for limiting the results set are given in the above paragraphs.